Kingston Park and Leisure Homes


Business Type

Luxury Lodge and Park Home Manufacturers


Industry Experience

Management team with over 150 years and production team with over 500 years experience


Number of Employees

50+


Fee Type

Fixed fee and online advertising marketing budget


Services Provided

Business Evaluation / Graphic Design Brand Guidelines / Brochure Design Social Media / Website Development Content Creation / Email Marketing Website Management / Photography Video Production / Lead Generation Paid Online Advertising / Copywriting

The Brief

First contacting us in the late part of 2018, Kingston Park and Leisure Homes were a relatively new player in the luxury lodge and park home market but it was evident to all their range of lodges and park homes were superb. With little to no existing marketing infrastructure, we helped hem flesh out their brand, put in place basic marketing systems and helped get the ball rolling on brand recognition. As well as setting up these systems, we provided comprehensive training on how to use them so the company could manage some elements of their marketing strategy. Now the marketing foundations are in place, we’re working closely with the senior leadership team to increase brand awareness and drive those all-important sales. • New website • New brochures for their product range • Modernisation and standardisation of the brand and print marketing • Industry press article copywriting • Social media advertising campaign on LinkedIn • Google PPC campaigns


Up 145%

Facebook following

Engagement, page views and
reach have all increased by
over 145% since taking over
their account.

Up Skill

Social media training

Full training on how to best
utilise and generate leads
from social media.


Up 478%

Website page views

Website page views
increased from 1,555 to
8,985.
(January – September 2019
compared to January – September

Up 476%

Website visitors

Taking website visitors from
280 to 1,614.


K.R - Director

We were really impressed by The Leisure Marketing People team’s flexibility, work ethic and ability to deliver projects on time and on budget.