The Country Club

Business Type

Leisure Centre


Bar & Restaurant, Takeaway, Gym, Spa & Swimming Pool


East Yorkshire Coast

Number of Employees


Fee Type

Fixed fee and online advertising marketing budget

Services Provided

Business Evaluation / Graphic Design Brand Guidelines / Social Media Content Creation / Email Marketing Photography / Video Production Paid Online Advertising / Creating Campaigns

The Brief

With an excellent range of 5-star facilities and a dedicated team, The Country Club had all the elements of a successful leisure centre but needed a helping hand with their marketing efforts. We came in in the latter part of 2018 to conduct a marketing review and see how we could help grow their business. After looking at the data, we put in place a clear strategy to improve all elements of their marketing from print to social media presence. which has delivered some fantastic results for them. • Modernisation and standardisation of the brand and print marketing • Social media advertising campaign on Facebook and Instagram • Streamlined sales process • Implemented virtual 3D tour Moving forward we have some exciting campaigns up our sleeve which will cement their reputation as the finest leisure facility in their region

Up 92%

Facebook Following

Changed the Facebook
process that resulted in more
engagement, page views and
following for the gym.

Up 35%

Takeaway revenue

Utilised new process and
promotions increasing
takeaway revenue.

Up 51%

Repeat customers

Introduction of a digital
loyalty card for customers
which increased the
percentage of repeat
customers for the bar and


Virtual tour

A customer accessible virtual
tour of the facilities. This
has meant more people
understanding the offering
prior to arrival.

Up 18

Gym memberships

Implemented an annual
marketing strategy for
delivering the current offers
at the correct tune.

K. S. - Club Manager

We didn’t have a clear brand and looking back, an ineffective sales process until The Leisure Marketing People came along. They implemented clear brand guidelines, streamlined the sales process and helped us deliver for our customers. The growth in gym membership and repeat customers has increased thanks to the hard work from The Leisure Marketing People.