The Country Club
Business Type
Leisure Centre
Facilities
Bar & Restaurant, Takeaway, Gym, Spa & Swimming Pool
Location
East Yorkshire Coast
Number of Employees
37
Fee Type
Fixed fee and online advertising marketing budget
Services Provided
Business Evaluation / Graphic Design Brand Guidelines / Social Media Content Creation / Email Marketing Photography / Video Production Paid Online Advertising / Creating Campaigns
The Brief
With an excellent range of 5-star facilities and a dedicated team, The Country Club had all the elements of a successful leisure centre but needed a helping hand with their marketing efforts. We came in in the latter part of 2018 to conduct a marketing review and see how we could help grow their business. After looking at the data, we put in place a clear strategy to improve all elements of their marketing from print to social media presence. which has delivered some fantastic results for them. • Modernisation and standardisation of the brand and print marketing • Social media advertising campaign on Facebook and Instagram • Streamlined sales process • Implemented virtual 3D tour Moving forward we have some exciting campaigns up our sleeve which will cement their reputation as the finest leisure facility in their region
Up 92%
Facebook Following
Changed the Facebook
process that resulted in more
engagement, page views and
following for the gym.
Up 35%
Takeaway revenue
Utilised new process and
promotions increasing
takeaway revenue.
Up 51%
Repeat customers
Introduction of a digital
loyalty card for customers
which increased the
percentage of repeat
customers for the bar and
restaurant.
1
Virtual tour
A customer accessible virtual
tour of the facilities. This
has meant more people
understanding the offering
prior to arrival.
Up 18
Gym memberships
Implemented an annual
marketing strategy for
delivering the current offers
at the correct tune.
K. S. - Club Manager
We didn’t have a clear brand and looking back, an ineffective sales process until The Leisure Marketing People came along. They implemented clear brand guidelines, streamlined the sales process and helped us deliver for our customers. The growth in gym membership and repeat customers has increased thanks to the hard work from The Leisure Marketing People.