Pendle Lakes
Business Type
New Holiday Park Development
Number of Pitches
45 luxury lodges
Number of Employees
5 - Start Up Venture
Fee Type
Fixed Fee
Services Provided
Business Evaluation / Graphic Design
Marketing Strategy / Website Development
Brand Guidelines / Social Media
Content Creation / Email Marketing
Photography / Video Production
The Brief
With a piece of land secured and plans drawn up for a new luxury holiday lodge park, the management team of Pendle Lakes got in touch to see how we could help them launch thier new brand. After speaking to them and really getting a feel for what they wanted to achieve, we went back to the drawing board to produce a comprehensive launch strategy. Using our tried and tested 4 Ps system, we looked at all areas of the business and determined exactly what marketing assets they would need and pulled it all together into a complete marketing plan.
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Artist Impression
A full artist impression of the new park including visualisations of the new facilities and bistro.
Complete Package
Pre Launch Advertising
We put together a complete pre build advertising package which included outdoor signage, brochures, business cards and much more.
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Launch Marketing Plan
Our team have devised a complete launch plan to take this brand from start to a comprehensive holiday park brand.
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Restaurant Brand
We created a separate brand for the planned bistro that will be situated on Pendle Lakes.
J McConnell
The Leisure Marketing People really helped us realise our brand and how to launch it to the wider world. The plan they produced covers all of the bases we need and we can't wait to work together with them to implement it and launch the park