Back To Basics – Three marketing tips to maximise your holiday home sales
18th November 2019
Holiday home sales are a key part of a lot of holiday parks business strategy. From our experience of the holiday park and leisure industry and working with our clients, some parks are over complicating things and not getting the results they desire. We’ve gone back to basics and put together our top three tips in holiday park marketing to increase your holiday home sales.
1. Showcase your stock
Investing in high quality photography may be the best thing you do this week. If your holiday homes look the part then customers are more likely to want to find out more, stay on the website and ultimately get in touch for a potential sale. Whether you hire a professional photographer with a full dress kit or someone within your company has an eye for detail and a David Bailey flair about them, showcasing your stock is essential.
For help with photography and video for holiday home marketing, get in touch here.
From our experience, customers will often sort holiday home stock on websites by filtering price low to high. Therefore, dressing your most affordable holiday homes to a high standard is vitally important. From managing our client’s websites, we know that if customers like what they see on the first page they land on, they are more likely to visit another 2 or 3 pages on the website. If you’d like any further help with your website then get in touch with our expert team here.
2. Build your brand
It’s just as important to build your brand as it is to showcase your stock.
What’s going on at the Park?
In our experience customers engage more with real time events and messages, so it’s important to keep your ‘what’s on’ section updated as well as posting often. If customers only see one or two posts every couple of months, they’re not seeing an active brand and therefore are less likely to engage.
Would you visit a shop if it only had two pairs of shoes in stock?
People like to see people. Another way to build trust into your brand is to showcase the people behind it.
From our experience a post of the maintenance team showcasing their hard work can bring in more likes than you think.
Ensure you have a strong brand logo that is recognisable, a clear tone of voice how you speak to your customers and clear messages that reflect your brand and ultimately what you would like your customers to hear. Want to learn more about brand guidelines for your business? Get in touch with our team today here.
If you can produce relevant and engaging content for your customers, post often and deliver your brands key messages then you are on your way to building your brand.
If you need help with content marketing or branding, get in touch here.
3. Target the right people
It’s very likely that your customers will share similar characteristics with the customers you would like to attract. Therefore building a customer profile may sound a little obvious however it is a very useful tool and sometimes it’s best to go back to basics.
Not sure where to start? Conducting a survey with your current customers is always a good tool.
Find out who they are, how they heard about you and what was it about you that attracted to them. You also need to look at more general demographic data such as age, gender, location, job types and interests. Ultimately you need to find out the type of people and their buying intentions. Then build your customer profile.
Once you have a clear idea of who your target customer is you can aim key messages that are targeted at them. Customers are more likely to engage with your brand if you’re talking directly to them. With a great data set your marketing team or agency are able to get the most out of their holiday park marketing and drive those holiday home sales.