Which Social Media Platform Is Right For You?
10th November 2019
By now, we all know having a strong social media presence is essential in the promotion of any leisure business. From online reviews to targeted advertising, there are myriad of ways to reach potential customers using various social media platforms.
However, whilst there are a huge number of options available, it can be tricky to know where to start, especially if you’re not a regular user of social media. We’ve looked at our top four social platforms below.
Facebook, Twitter, LinkedIn, Snapchat, Pinterest, the list of social media platforms is almost endless and there are new ones cropping up all the time. When choosing a social media platform, it’s important to think about what your business offers and who you would like to reach. For example, a luxury holiday park aimed at over 40s will use different platforms and messages compared to a hip new bar and restaurant.
Facebook is the most popular of all social media platforms with over 2 billion users worldwide. That’s a quarter of the world’s population! Consequently, you can find just about anyone on Facebook which makes this platform suitable for almost every type of business.
Facebook gives you the opportunity to transform your customer base into a community. By sharing behind the scenes photos, new offers and events, your Facebook page is the perfect tool for building your brand. Dedicated Facebook business pages also have a range of customisation options that can do everything from booking appointments to purchasing products. When used correctly, a Facebook page can be invaluable to any leisure business.
That’s not to mention Facebook’s suite of sophisticated advertising tools that allow you to target adverts based on your desired customer profiles.
Twitter is famous for limiting the number of characters you can use in each post (280). The platform creates a stream of bitesize content from users that that’s read quickly and often links back to a website.
This means users must be concise and creative to capture people’s attention which is not easy. Users favourite and retweet (share) content which can often spread quickly and not always the way the poster intended. However, when done correctly, Twitter is fantastic for quickly expanding your audience and showcasing your brand.
Twitter is also a discovery and customer service tool for consumers. Users tweet their complaints and compliments about companies and these are available for everyone to see. If your company has a large customer service element, Twitter is the platform for you.
For B2B companies, it’s difficult to look past LinkedIn as the number one social network. With a thriving community of professionals and companies who post regularly, it’s a social media platform that’s 100% dedicated to business. It’s great for presenting yourself and your company as industry experts.
As a result of this, companies that are looking for business clients tend to enjoy more success on this platform. LinkedIn is also fantastic for attracting and hiring the best talent out there. With specific hiring tools, there are lots of options for finding the right candidates for your business.
Just like Facebook, LinkedIn also provided a suite of advertising tools that can be used to reach potential clients and increase brand awareness.
Instagram is all about sharing pictures and short videos and is perhaps the most visual social network out there. With a predominately young audience, it’s perfect for companies looking to attract the lucrative millennial market.
Based predominantly n mobile, users upload and share images and short videos and can also post to their daily story. Instagrammers expect high-quality images that show your brand’s story and give them an insight into how your brand operates. If you don’t have a visual product, this platform might not be for you. If you do have a visual product but don’t have the best photography skills, it can be worth getting a professional in to get the best images of your company.
Instagram is now owned by Facebook and has many of the same targeting and advertising tools which provide great promotion opportunities.